Everyone familiar with the basic copywriting rules knows that successful copy is the one that answers the most critical question for us all: What’s In It For Me? However many authors fail to realize the way this question has to be asked so that it can reflect the preferences and traits of the readers’ personality types. Yours most important objective in your copy is establishing a consistent communication with each personality type, so your prospects can provide the information they require to influence their buying decision.In the most general classification we can observe four main personality types which can be labeled as Amiable, Analytical, Driver and Expressive. Bryan Eisenberg, Jeffrey Eisenberg and Lisa Davis in their book ‘Persuasive Copywriting: How to Take Your Words to the Bank‘ provide a detailed description of each type which I feel obliged to bring up to you. Interested? Read on!

People think that copy and content are two different things, since they serve two different purposes of motivation and information. But in terms of user conversion their differences fade away. Interested? Read on!