What is the distribution of clicks on a search engine results page? What percentage of clicks gets each search result according to its rank? How much more users’ attention gets the first listing compared to the second? Or how often do users click the listing below the page fold? The way users interact with SERPs is one of the most frequently discussed topics in the SEO community and is also a very important field of study for the search engine specialists. To answer the above questions researchers employ the so-called eye tracking experiments.

Interested? Read on!

Flash is evil

Building Flash-powered websites is wrong. Storing your content in Flash movies is wrong. Implementing site navigation in Flash is wrong.

Then why are there so many Flash sites? They look pretty with all those neat vector graphics, gradients, animations and cool sound effects. Flash is the favorite toy of big designer studios and numerous amateur graphic artists alike. Flash is visually attractive, and in general attractive websites are more successful than the ugly ones (notable exceptions: craigslist.org and plentyoffish.com). But this is not the case of Flash websites. All the benefits of the nice outlook are overridden by the disadvantages in terms of SEO and usability. Interested? Read on!

Link Popularity

Link building has always been a hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn’t lose their weight, as search algorithms started to rank sites according to the quantity and quality of their incoming links. And today links become increasingly important with the growing significance of the new Web 2.0 social networks. Interested? Read on!

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The recent Toolbar RageRank update once again has generated a lot of discussion in the SEO community. Webmasters report their websites receiving not much more traffic despite the increased visible PageRank. In numerous forum threads people question the reliability of toolbar values. By unveiling the following five myths I hope to answer to some of the uncertainties caused by this update. Interested? Read on!

Matt Cutts, a software engineer at Google since 2000, the author of SafeSearch, the Google’s family filter, is famous for his blog where he reveals some of the Google’s secrets. Matt Cutts: Webmaster Guidelines to Succeed in Google. A Video Transcript.

Q: What are the guidelines and recommendations to increase site’s visibility in Google?

The first thing you should do is to ensure that search engine spiders can easily access and crawl your website. You have to look at your website through the search engine eyes or use a text browser like Lynx. If you can go through your entire site using only a text browser than you are probably ok. But most of the people don’t even bother with crawlability, although they can easily improve it by creating a sitemap with text links to all the pages of a website, or by using Google Sitemaps service. Interested? Read on!

Paid Search Marketing

Many web marketers see paid search marketing as the fastest way to bring traffic to their online shops. At the first glance the pay-per-click scheme looks easy: you bid on a keyword, higher bids get higher positions (Overture), and web users see your listing among the top results for your target keyword. You don’t have to invest into search engine optimization and link building; you pay for your visitors and hope to quickly get targeted traffic. But did you notice that more and more often you have to raise bids above the threshold of profitability in order to put your listings to the top of paid search results? With money you spend for PPC exceeding your revenues is it worth to do online business at all? Well, it is time to seriously consider promoting your website in natural (organic) search results. Interested? Read on!

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Page-Related Factors

Continued from Search Engine Ranking Parameters List

This group includes a large number of parameters, which determine how the page is presented to search engine spiders. Since webmasters have more control over these features than over any other ranking parameter, page-related factors are often used for SEO abuse. This is why search engine algorithms now assign a relatively low weight to them while concentrating more on off-page ranking factors. Nevertheless having a properly optimized page can still provide considerable benefits. The page-related factors are: Interested? Read on!

Related Link: Organic search engine optimization services from Page1Promotion — our SEO specialist will work with you to improve your search engine rankings and bring qualified traffic to your site.

There are dozens of factors influencing the position of a page in SERPs. Every SEO beginner knows at least the three most important parameters: link popularity, quality of incoming links and keyword saturation. In addition to them search engines also consider the following aspects when ranking the search results. Interested? Read on!

Related Link: Search engine optimization specialist such as Effect Web Media will help bring qualified traffic to your site.

Internet Search

For the last decade the Internet has emerged itself into an integral part of our everyday life. What previously was mostly a network of research institutions has become an unprecedented medium for commercial and social use. With the number of web pages now exceeding 12 billion it is extremely difficult to find information without using search engines.

Interested? Read on!