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The InDegree Algorithm

This simplest algorithm uses page popularity as a ranking factor. Page popularity is measured as a number of incoming links – similar to document citation in the academic world. In the early days of the Web this algorithm was widely used by search engines. The InDegree algorithm is not very effective – we would need to consider links not just from any page but from those which are relevant to the query. Otherwise the algorithm can be easily manipulated by obtaining thousands of links from anywhere in the Web, thus artificially inflating the link popularity (link farms). The popularity ai of a page i is calculated by a simple formula:

ai = |B(i)|,

where B(i) is a set of pages pointing to page i, and |B(i)| is a number of elements in the set.

Reference

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4 Responses to “Link Analysis Algorithms: InDegree”

  1. Online Marketing Research » Blog Archive » PageRank Says:

    [...] PageRank extends the idea behind the InDegree algorithm by assigning different weights to the links. Links from high quality pages should make a stronger impact on the rank of a page. Therefore it is not only important how many incoming links a page has, but also how important the pointing pages are. [...]

  2. Valdis Says:

    Degree, including both in-degree and out-degree, were among the first social network analysis metrics back in the 1930s as the field started as “sociometry”. They were used in the time before computers because they were easy to calculate — all you had to do was count.

  3. Online Marketing Research » PageRank Says:

    [...] PageRank extends the idea behind the InDegree algorithm by assigning different weights to the links. Links from high quality pages should make a stronger impact on the rank of a page. Therefore it is not only important how many incoming links a page has, but also how important the pointing pages are. [...]

  4. Маркетинг в Интернете » Ссылочные алгоритмы сортировки - PageRank Says:

    [...] Алгоритм PageRank представляет собой расширенную версию InDegree, с тем отличием, что ссылкам назначается различный вес, т.е. ссылки с высокачественных (высокоавторитетных) страниц ценятся больше. Таким образом, важно не только количество, но и качество входящих ссылок. [...]

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