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Link Popularity

Link building has always been a hot topic. In the beginning of the web hyperlinks were virtually the only way to get visitors to a site, because search engines were in their infancy. When search engines grew to be the major source of the web traffic, links didn’t lose their weight, as search algorithms started to rank sites according to the quantity and quality of their incoming links. And today links become increasingly important with the growing significance of the new Web 2.0 social networks.

Link Popularuty Building Strategies

Thus, links rule the Internet. Once a routine task of a webmaster, link building has emerged itself into a full scale industry with millions of dollars in turnover. Ranking algorithms perceive links as a proxy for a human judgment, or a user’s positive endorsement of a page. The idea is as follows: a user discovers a page, likes its content, links to the page, and the page gets higher ranking. This is the so-called ‘natural way’ of acquiring links. The natural way of acquiring link works too slow and can be pretty unfair. New pages on big and established websites are far more likely to be discovered by web users, and these pages will get the biggest part of the new links (like 90%); while new pages on fresh sites will get trinkets. This is a serious defect of the link ranking system which is discussed more in details in my article Popularity Ranking Faults.

Since the natural way of getting links for a new website can take forever, some additional boost is required. There are many strategies of link building able to ensure you some initial ranking and exposure, which are necessary to make the ‘natural way’ work. Some of these strategies can be very tricky and do more harm than use. So it is critically important to keep in mind the following tips of link building.

Link Building Tips

Be a user when building links. The point is to make your link exchanges look like they are acquired the natural way. Make sure that your links appear in places where search engine expect them to be. This should be pages relevant to your content. Link must be in the page copy or in a sidebar possibly among the other links pointing to pages also relevant to your topic. The anchor text must look naturally – so no keyword stuffing.

Analyze your own motives of linking to the sites you like. What motivates you to cite a web resource? Is it a collection of online tools or handy tutorials? Or may be it is a provoking title? Apply this ‘reverse engineering’ to your pages, and use unique interesting content to attract links.

Avoid things that can damage your reputation in the eyes of search engines. No link farms, suspicious looking websites or poor quality link exchanges. Forget the reciprocal links – they no longer have any significant weight. Do not participate in three-way or similar linking schemes – these attempts to disguise reciprocal linking are easy to detect. NASA managed to get a man on the Moon with computers less powerful than a GameBoy, so why do you think Google can’t discover link triangles with all the computing resources at its disposal?

Buying links. This practice is pretty much discouraged by Google, because it undermines the idea of the proxy for human judgment. This means you have to be especially savvy when buying links. Avoid link trading sites or any site publicly announcing that is sells links. Don’t mix buying links with paid advertising. You pay for an advertisement on a high traffic page expecting visitors referred by your ad. Buying links has a different purpose – increasing your link popularity.

Do not be obsessed with backlinks. There is an intense focus on link building but not enough focus on content creation. Links must reflect the quality of content. If you think your site has not enough incoming links, you should concentrate on how to improve the quality of content and make it more appealing, not on more link exchanges.

Link penalties. Many people are afraid to get penalized for linking or being linked by fishy websites. If there is a need to put a link to a site which you do not want to be related with, use rel ‘nofollow’. Google confirms that this attribute is critical in link analysis, so you should be fine. Links from dubious sources to your site are out of your control and all the major search engines assure that they don’t punish people for that. However too many links from such sites (like tens of thousands) can bring an unwanted attention of search engine quality teams. They can ban your site if they find you responsible for boosting your rankings, but you can always submit reinclusion.

To sum up:

Make your linking strategy look natural. Avoid the known patterns of artificial link building and do not obsess with links at the expense of content creation.

Digg!

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30 Responses to “Link Popularity Building Strategies and Tips”

  1. bongobelly.com | web/dev, For the rest of us. » Blog Archive » Link Popularity Building Strategies and Tips Says:

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  4. payasl Says:

    how about Blogs links. is it better to get links from Blogs ?

  5. oleg.ishenko Says:

    Blogs are an excellent source of links. Apart from increasing your pagerank, they bring more traffic from blogosphere, which results in more blog links and so on. a

  6. aDollarlink Says:

    Great post I usually let my link building go natural but sometimes it helps to get relevant links from other sources. My #1 link building strategy is from article submissions.

    Thanks for the article

  7. oleg.ishenko Says:

    Totally agree, aDollarlink – 1st – articles, 2nd – blog links, 3rd – directory submissions.

  8. payasl Says:

    Please let me know the best way to exchange like directory style (ex- name – description) or few like and exchange link home page and other inside pages?

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  12. SEO Consultant Specialist Says:

    Great post. Article submission has other advantages like brand building, direct traffic (specially if it appears in top search results, if you write interesting people will come back to your site/article, and you can do free advertisement for other items.
    Hayi

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  14. CRM Ainsley Says:

    The articles related to SEO are great and informative. link popularity building strategies and tips are good informative about building links in quality content webpage with good traffic to gain the good benefits through getting links. your tips are absolutely good and effective while using it.

  15. Bush Says:

    Wow!!! Good job. Could I take some of yours triks to build my own site?g

  16. lhuv Says:

    Wow!!! Good job. Could I take some of yours triks to build my own site?e

  17. computer jobs Says:

    Thanks. very useful information, all the time i was look for it ;)

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  21. Rudi Says:

    I’m totally agree.. Good Tips..

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  23. suroz Says:

    Don’t be obsessed with backlinks. Yeah, I’m to much concentrating on how to increase my backlinks sometimes.

  24. Remy Goddess Says:

    Though I learnt a lot through the post you wrote, I always find you are to the point and put things really simple for newbies to understand. Good going. I found this response of yours the most helpful in remembering for me:
    1st – articles, 2nd – blog links, 3rd – directory submissions
    Thanks Oleg Ishenko for this great site!

  25. Makrus Jalmerot Says:

    Make sure to spread incoming links to a wide range of sources, both do follow and no follow. It’s all part of a natural link building profile.

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