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Flash is evil

Flash is evil

Building Flash-powered websites is wrong. Storing your content in Flash movies is wrong. Implementing site navigation in Flash is wrong.

Then why are there so many Flash sites? They look pretty with all those neat vector graphics, gradients, animations and cool sound effects. Flash is the favorite toy of big designer studios and numerous amateur graphic artists alike. Flash is visually attractive, and in general attractive websites are more successful than the ugly ones (notable exceptions: and But this is not the case of Flash websites. All the benefits of the nice outlook are overridden by the disadvantages in terms of SEO and usability.

Flash requires bandwidth

Despite of the DSL Internet access being available almost everywhere, there are still lots of people surfing the Net via dialup or other limited bandwidth connection. Flash files, especially those using sound effects, embedded movies or bitmap images, can take a while to load.

Disabled back button

Some Flash designers use meta refreshes or other tricks to disable browser’s Back button. As the famous usability expert Jacob Nielsen says, ‘Back button is the second most important navigation element after hyperlinks’. People not able to use Back button will click the third most important navigation element – that X button in the top right. Besides, if you are going to promote a Flash site via PPC, you should know that Google AdWords doesn’t approve pages with disabled back button.

Flash ignores users needs

Whereas the ground rules of marketing emphasize the concentration on the users’ needs, Flash websites ignore them. Take the infamous site intros and splash screens that are as much annoying as the 45 minutes of advertising and previews in cinemas. Or another example: the sound effects – they are can be especially inappropriate and harmful when you are browsing the Net from a cubicle in a quiet office or from home in the late hours.

Problems with third-party Flash developers

Unless you do Flash yourself, you might face some serious troubles with developers. Some of them code their project to prevent them from editing, thus making you to hire them over and over again as you need to do even the smallest modifications. Aaron Wall in his SEOBook (a highly recommended SEO reading) describes a case of a Flash developer who disabled the back button and then asked $4000 from his client to re-enable it, although the problem was caused by his own incompetence.

Search engines do not like Flash

And perhaps the most important: not every search engine is able to crawl and index the content of Flash movies. Even those that can often do it with errors. This is in particular the case of a website fully implemented in Flash as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.

What is Flash really good for? Banners and ads – it provides far more useful features then the traditional gif animation. Online games – remember the ‘Yeti Sports’? Flash technology – the Flash videos – for video blogs.

But as a website engine – Flash is evil!


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41 Responses to “SEO: Flash Is Evil. Five Big Reasons Not to Use Flash”

  1. James Ward Says:

    Flex 2 applications have built in support for the back and forward buttons:

  2. » Blog Archive » SEO: Flash Is Evil. Five Big Reasons Not to Use Flash. Says:

    [...] Originally published at Five Big Reasons Not to Use Flash [...]

  3. Paul Neave Says:

    Naive, biased, alarmist, patronising comments like this are evil, not Flash. Misuses of any technology will result in a bad experience. I can make you a really bad website in HTML and JavaScript if you like. Blame the designer, not the technology… it’s how you use it that counts!

  4. JZ Says:

    Actually, BAD Flash is evil. Just like bad HTML is evil, and BAD CSS, and BAD programming, etc. Just like Neilsen’s article “Flash is 99% Bad” failed to recognize that Flash is a powerful tool that can easily overcome each of these five reasons when used properly.

    Your article should not accuse Flash of being evil – it’s just software – bad Flash designers and developers are the real problem here. Flash doesn’t ignore users needs or disable the back button.

    Not to mention I could easily apply these same five resons to basic HTML in the case of a poor designer.

    This is just another example of a “Guns don’t kill people, people kill people.” type of argument.

  5. Mr SEO Says:

    I think flash could be great if it is used with HTML. Sure a Flash intro is bad. An HTML site with a flash header and banners is so much better. You can still use flash, it’s more about how you use it that makes a difference.

  6. Ken Says:

    Since the other comments cover your last 4 reasons very well I will focus my comments on the first reason and a few other lesser known details.

    All web technologies require bandwidth. Flash is no exception. However If you want interactive media Flash actually provides the ability to be more bandwidth friendly than any other alternative. There are lots of Flash developers that actually target modem users and I can assure you they produce a better performing UI on the front end and the middle tier then you will normally find with PHP or JSP. Because of Flash’s ability to be cached and remain reasonably dynamic, however, like any other technologies it has to be designed with that goal in mind. In addition to bloat, you should also consider there is Flash lite, designed for low processor and very low bandwidth devices. Just designing within its contestants can ensure a developer can target even the lowliest of clients.

    You don’t have to embed movies or bitmaps in Flash, you can dynamically download them. With video you can use a server side streaming solution. Targeting a modem for video with any technology is asking for a lousy experience but you can do it and it does work fairly well if you make the right decisions in your design and development strategies. Preload some content while other content is being viewed, providing visual queues to the user as to what content is available and will be if it is not. Getting the most out of your design and UI with less in order to save your bandwidth for the heaver content is also a common approach because it focus more on the users experience as content becomes available. The sites and widgets I build are not designed for dial up but they do work and the video functions with a quality I have not seen with alternative solutions put in the same scenario. Users have to wait a while for it to load but not longer then they do for any HTML page before they can start viewing the content. It only has to be built that way.

    Finally: Flash is Accessibility compliant. Flash does allow you to add MetaData to a SWF that is detectable by searching engines. There are also standard methods of providing searchable data in the HTML page the SWF is embedded in. If developer really wants to they and make use of the browser back, forward buttons, and direct links in the browser history to allow navigation into a Flash application in a similar way that HTML pages work.

    Flash is popular not because it is pretty. Flash itself is nothing but technology. The designer and artist make it pretty. The developer makes it functional. The animators and video producers make it entertaining. Flash is popular because as a technology it runs or is capable of running in some form on almost any platform. Not only does it run but you can expect your content to look and work almost the same on any systems it is viewed on. This is not the case with almost any web technology including HTML and JavaScript. The Enabling technology, the Flash Player, is very small and so simple to install 98% of all computers online have some version of the Flash Player installed. Within 6 months to a year of a new Player release 80% of all clients that can upgrade to the latest version do so. You don’t get that with any other existing web technology or plugin.

    Banner ads, video and animation are great features of Flash but the Flash platform enables these features to be part of rapid application development. There is no other competing technology with the same range of features and cross platform compatibility as Flash.

    Before you pass judgment you should actually learn how to use Flash and try to developing an application or two with it. They try some other competing technology and see how far you get.

  7. » Blog Archive » Flash is evil, but this is fun: Animator vs. Animation! Says:

    [...] Some people know it: “Flash is evil!”, but these two animations (found via Basic Thinking) are really nice. [...]

  8. Are “Flashy” Websites Evil? - Accession Media, LLC Says:

    [...] Many web marketing experts loathe the use of animation (specifically the use of Flash-based animation) in website design and development for several reasons. A few of those reasons are: [...]

  9. Search Marketing Facts » SEO: Flash Is Evil. Five Big Reasons Not to Use Flash Says:

    [...] Flash is evil Building Flash-powered websites is wrong. Storing your content in Flash movies is wrong. Implementing site navigation in Flash is wrong. Then why are there so many Flash sites? They look pretty with all those neat vector graphics, gradients, animations and cool sound effects. Flash is the […]Read full entry [...]

  10. dmw Says:

    The previous post has some valid points, but there is a very wrong statistic and the claims about being platform independent are greatly exaggerated. And the ease of installation is specific to a few browsers and a few OSs. This means that there are real problems with flash, and you can’t blame any and all failings on website developers.

    Adobe will tell you that 97 or 98% computers have flashed, but an independent, unbiased survey (just google, you’ll find it quick) showed that it’s closer to 50%.

    The worst thing about flash is that it is very platform dependent. Adobe flash is (a) only on a limited number of OSs and (b) it is a close source project and (c) seems strongly optimized for windows. All together this makes flash extremely platform dependent, the opposite of what was said or suggested in previous posts.
    Adobe flash should work natively in all 64 bit OSs and in FreeBSD among others, but it does not. It should also work faster and more efficiently in it’s native linux version.

    And how well it works (if it works at all) varies from browser to browser. I think many people fail to realize is that there are much more than two browsers, and there are more than two operating systems. And you shouldn’t be forced to a small selection of browsers and OSs due to one application. Adobe effectively has a monopoly on flash. And it helps enforce the oligarchy that we see in operating systems.

    Therefore the fact that flash is used so much by websites means that Adobe has effectively biased the internet against many operating systems and browsers.

    This is a critical problem, which the Free Software Foundation has noted and is addressing. But there attempts to develop an open source alternative to flash has not yet reached fruition.

    Until that time, for the reason I gave, and the strong reasons given in the article I hope that more people will not use flash. Push it up from half to having a majority of people boycott flash, and we will be sending a message to website developers to just stop pushing flash down our throats.

    It’s not Adobe’s fault that they don’t have worthy competitors, but that doesn’t mean that we have to keep rewarding them for a product that many of us don’t like for good reason.

  11. Jim B Says:

    Everybody has failed to mention all the obnoxious commercials you are forced to endure using Flash.


  12. Pascal Says:

    Maybe the real problem should be: “Is Flash fully compatible with a common Web user experience?”.
    Actually, Flash is not a Web plugin, it’s an Internet plugin!
    Web is defined (and must be) by a huge collection of individual multimedia resources linked alltogether by inserted hypertext markers.
    Internet don’t care about hyperlinks!
    Where are the individual resources in an “all-in-one-file” Flash website?
    What about hypertext navigation system within a Flash website?
    And, finally, what about the Flash resource access on a PDA and, in a close future, on my watch or my jacket?

  13. Robin Ptasiuk Says:

    I abhor Flash. Glitzy crap, usually with no merit. My other problem is some Flash sites hang my computer. I have uninstalled and reinstalled Flash with no affect. with Flash installed… hang!!! Without it, or disabled through Internet Settings, I have no problems whatsoever. What puzzles me is why with Flash installed it fucks up Photoshop as well… hang! Uninstalled Photoshop works flaulessly. Hmmmm… maybe a BIG problem with Flash??? Anyway, sites that use Flash navigation to me are now as useless as Google; nothing but crap and bother because I cannot find what I want.

  14. Funny Bugger Says:

    As someone that uses several technologies, but is a zealot for none…the anti-flash advocates certainly sound like they have more passion (and less substance). There is no 100% reliable technology that reaches 100% of the people with 100% consistent rendering of information that is cost effective for development. In case you missed it, most apps don’t have an infinite life.

    As for glitz being highly over-rated. Take a look at the operating systems that account for well over 99% of users. Pretty windows XP, Pretty ubuntu, pretty os X. For all but those married to DOS and unix shells, the web and desktop have becomes places where the visual appeal of the experience carries an emotional value (just like the words “flash” or “perl” might have for you guys). Anyone who doesn’t catch on to whatever tech can be used quickly to produce “pretty” sites isn’t going to get the traffic or money required to excel in the near future.

    Currently, monopoly or ologopoly over specialist information makes sits feasible, but when others get similar information and provide it in a more fluid and visually appealing format, the mass exodus will begin.

    Don’t fool yourself…the only people deeply impressed by someone hacking away on a C proggie using their linux box without X installed are only similar people who are dwindling in numbers daily.

    More than “pretty” these new breed apps are being made more intuitive, more responsive, and more informative by creating better user interfaces to the sites (with its fair share of failures). Flex 2 is a good step toward distributed apps that match desktop application performance and utility with a minimal amount of development an maintenance effort. It’s a good thing. Love it, learn it, or at least educate yourself on WHEN you SHOULD use it.

    The current argument is the same as long past arguments against a windowed environment…so I’d imagine it’ll go the same way.

    (Incidentially, there are several open source flash alternative projects in the works…and there have been for some time. Good thing Adobe/MM actually did something commercially to shorten the wait, huh?)

  15. JD Says:

    The author of this article is one of those guys that freaked out when the first motion picture reels showed a train coming toward the camera…. “Motion pictures are EVIL!!”….

    Next week’s article… “5 Reasons to Switch Back to the Horse and Buggy”.

  16. Pascal Says:

    Well, arguments are still the same!
    Are we speaking of Web-user experience or Internet connectivity?
    Nothing to say about incorporating Flash animation in a Web page, I mean a fully Html-coded one.
    Html language is very well suited to manipulate any multimedia data (if you own the right plugin or other adapted reader).
    But what about a 100% Flash experience? (99% for purists)
    => Nothing common with the Web standards!
    => Do we still need them?
    Listen, imagine I install a standalone Flash player on my computer (connected to Internet) that make me able to directly access to a Flash resource on a named server. Do I need a Web navigator? No more!
    Any thing else to demonstrate?
    Web is future, not the past, and Web needed standards to rise allaround the world, not only in my kitchen…

  17. Rick Pope Says:

    I am a veteran mainframe programmer and a very heavy web user. To me, Flash seems to be all sizzle and no steak. I want information, not a video bauble. I dislike all automatic animation – I am content to click PLAY to see a video if and when I have time to waste. When it comes to information, I want text and still GIFs. I don’t care for audio or video – it usually conveys less information (poorly presented and poorly edited) at vastly increased bandwidth. In general, the web has become like TV – too much driven by Madison Avenue/advertising instead of what the consumers want or need.

    But I realize I am a minority – most people want whiz bang just like MTV and Fox news. For luddites like me, is there anyway to disable the animation? I know that you can’t (realistically) disable flash, since too many websites depend on flash for useful information in addition to the frills. I just don’t want the visual distractions while I READ the rest of the web page.

  18. Cowki Says:

    Rick Pope asked…
    “…is there anyway to disable the animation?”

    Actually, you can block flash elements from loading, IF you use Firefox. There’s s rather nice add-on called Flashblock… at
    It replaces all instance of flash on a page with a play button so you can choose which elements you want to see (or not, as the case may be)

    Anyway, the reason I’m here is to ask why the hell does flash take up so much CPU time. It’s got so bad that I can no longer scroll a page with flash elements on it. Sites like Myspace, where it’s common to find multiple flash elements showing scrolling photos or whatever, just make my CPU shoot to 100%, and the mouse wheel just gives up scrolling altogether. When I’m on my laptop too, a few seconds later the fan has to kick in to cool the CPU. So usually I end up just quitting the page. I’m not a fan of flash sites in general, though I understand it’s useful for some things.

    So in the end, it doesn’t matter whether the flash is properly programmed, SEO friendly, or got all the latest bells and whistles. If it’s going to render my machine useless, I’m going to block it from loading.

  19. Matt B Says:

    I just came from after giving up on it – the garish fullscreen flash movie dragged my PC to a near standstill, and when I disabled flash, I couldn’t even view a help page or get contact info.

    My biggest problems with flash now are that (for many years now) if you don’t have a cutting edge new PC, your CPU will be saturated trying to view all the banner ads on most sites. Also, now your bandwidth will be eaten by multiple non-stoppable streaming video banners. WTF! So for a few months I simply uninstalled it, but found there were tons of sites I couldn’t navigate at all without it! Now I use the newest version of Opera and either block any Flash banners or disable plugins altogether on a per-site basis.

    At one time, when it was used modestly, Shockwave was quite novel. Then came Flash, and it was brilliant – use scalable vector graphics for interactive webpages – it reminded me of an old terminal program I used for BBSes called “Ripterm.” A great low-bandwith graphics solution.

    Now Flash is synonymous with obnoxious all-resource-consuming in your face deluges of adversisements and functionally broken websites with unintelligible navigation schemes. (“Wait until the tree appears, then mouseover the third limb and watch it bloom! Now mouseover each piece of fruit to see the different sections of the site!” It’s crap!)

    I found this entry when checking to see if there was any kind of Flash boycott movement organized. As other posters have mentioned, it can be good if used right, but these days, it’s overwhelmingly wrong.

  20. » Big Reasons Why Flash Websites Are Not Good for SEO - Tech & Gadget Tips In Plain English from Kenny Jahng Says:

    [...] Flash is evil – 5 Big Reasons Not To Use Flash [...]

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  22. John Says: supports forward and back buttons

  23. Flash Equals Evil Website Design | Charlotte Website Development Says:

    [...] Flash is Evil: 5 Big Reasons not to use Flash  [...]

  24. Max_ivory Says:

    There is a distinction that needs to be drawn here.

    It’s not Flash per se that is “good” or “bad” (or indeed “evil”).

    Clearly Flash is a very effective technology at doing certain tasks beyond the reach of basic HTML. You can animate smoothly and efficiently, create visually satisfying effects etc. Its perfect for product demos, games promotions movies or whatever.

    But heres the rub. Flash is evil because on the whole it gets abused by lazy designers who refuse to get their hands dirty with HTML. Truth is there are a lot of bad Flash sites out there that “should have been done in proper HTML and CSS”. But no, the designer wanted a nice comfortable interface to work in where they can control all aspects of the design for all users.. All very tempting Im sure, but crucially it creates a poor user experience.

    Managers who don’t understand the web like Flash sites because they think they are slick, but most people who use the web regularly want the ‘common currency’ of HTML. Its familiar, its flexible and you dont have to relearn anything.

    Flash and HTML should not be seen as rival platforms – they are complementary technologies. But Flash developers have to face the facts – HTML is still the tool for making and navigating websites, Flash remains a great tool for generating multimedia components of those websites.

    Why is this so? Becuase fundamentally people dont use the web to “see” great design or slick animations – they use it to “access” information quickly and easily.

    I will end with a question: Name one major website that you visit regularly that is based entirely on a Flash platform?

    Nope, I couldnt think of one either…

    In fact the only example major site I can think that uses it at all is YouTube. It uses Flash for the movie part (clever!) and HTML for everything else (clever!)

  25. Anmari Web Design » The truth about flash websites? Says:

    [...] five-big-reasons-not-to-use-flash – some possibly not so valid, some problems [...]

  26. Roqkeiro Says:

    The Adobe Flahs Player FORCEFUL INSTALLATION POP-UP is simply TERRORISTIC. The only option available is ” trust Flash Player “, The Flash Player DICTATORS don’t give us the option ” don’t pop-up please, don’t install “; The Adobe Flahs Player like an awful Adobe System Incorporated Guestapo Software will keep popping-up in the computer screen until one is so distressed by The Adobe tortures that one may eventually mistankenly click The Installation button, which is the only choice available, and when he or she recover conciousness and tries to uninstall the awful flash player, it hides itself in the computer and keeps on with its brainwashing, hoping that one day we become Terrorists like them.

  27. Digg Labs: Flash doesn’t suck all the time. - Litany Against Fear Says:

    [...] Don’t get me wrong. I’m not an expert on Flash. I haven’t even made anything special in flash. Yeah, I can tween a circle and bounce it around the stage, and that’s the extent of my Flash knowledge. One thing I do know about it: if you want to drive traffic from Google searches, you’re better off not using it. Some bloggers even claim its use to be evil. Now I’m sure there’s a lot of Adobe fans are ready and willing to tear me a new one by now with arguments about how Flex and AIR will change the face of the interweb, but it’s my opinion and always will be that your website’s MAIN content should NEVER be in Flash. Let’s look at the letters you type into that address bar of your browser at least once every day: HTTP. Hyper. Text. Not animations, or effects, but text. Until that protocol changes I doubt Flash will ever be used as a serious web design platform. [...]

  28. flash designer Says:

    ignorance is bliss (but flash is the future.)

  29. Narendra Sisodiya Says:

    Here I have made a “5 point philosophy of educational content” – These 5 month are derived from a well study and research. According to this philosophy , flash is Greatest evil for Education.
    Read more at –

  30. SEO Consultant Joel Says:

    GREAT POST! I am scared of flash and SWF files when performing seo. There is a lot of things that need to be updated before it will be indexed properly.

  31. sikis Says:

    Naive, biased, alarmist, patronising comments like this are evil, not Flash. Misuses of any technology will result in a bad experience. I can make you a really bad website in HTML and JavaScript if you like. Blame the designer, not the technology… it’s how you use it that counts!

  32. Bradley Dee Says:

    Stumbled on this article and laughed my backside off at all the Flash fan-boys defending the hours of gimp work they’ve obviously spent understanding and implementing their Flash skills on an unwary web. Just get back to your Playstation and leave the real development to people who aren’t empathetically challenged.

  33. John laramie Says:

    Flash is very powerful and I agree thhat some flash is bad, and alot of it is. Flash is mor often abused than not. By abused, I mean for people with low bandwidth or if the page was not indexed well which is not the fault of the flash programmer.
    I wanted to do some things in javascript DOM, but after finding no way to do some things that will work across all browsers, I found that Flash is the only posible way to do a lot of simple things that seem like they should have been posible with javascipt to work on all browsers.

    By the way some CSS for this page to make it look nicer would be :

    selector-name {padding-right:5px;

    // 5 to 10 px padding so your text isn’t up against the window edge. to me that is anoying.

  34. john Says:

    I don’t know. I work as a programmer in education/training. Flash is heavily used for interactive training and I haven’t seen anything in HTML5 that makes me think it will be replacing Flash anytime soon.

    Imagine a training module on how locks works. Instead of some dry text you have a flash module where the user reads about how a lock works while moving a boat thru the locks, raising/lowering the water level, etc.

    Or imagine a printer technician who has to learn how to repair the latest printer, but can’t get her hands on one. A flash printer simulation would walk the tech thru different tasks needed to rip the printer apart. She could use a virtual screwdriver to remove screws, open panels, etc. We’ve actually done this in flash where the entire printer was built in 3D in flash so the technician could strip it down to the bare chasis.

  35. SEO: Flash Is Evil – Five Big Reasons Not to Use Flash | Easy Way to Make Money Online Says:

    [...] Originally published at Five Big Reasons Not to Use Flash [...]

  36. Bryan Grezeszak Says:

    Our agency’s website is in flash…

    1) All information on it is 100% visible to search engines. Flash embedding replaces HTML code underneath, and search engines read the HTML. We even have our google webmaster tools account that proves this, we fetch our pages as the googlebot and it sees all of our info just fine.

    2) We have full analytics support. Not only for page browsing, but even for things like events of people using the contact form, viewing portfolio images, etc. Flash’s AS3 is a very capable language that actually expands how much you can track using analytics, not diminishes it.

    3) You will never see a broken back button on our site. Again, AS3 is very capable and adds to your deep-linking abilities, not diminishes them.

    4) Upkeep…flash reads in external files to show for content. So if flash can load and display data from textual files…then how is flash content harder to maintain then textual files? The answer is: it’s not.

    5) Mobiles: go to our site on iphone, ipad, android, blackberry, palm, even nintendo ds…it all works great. Try it.

    6) Our site loads faster than most even though there is a full screen image background. People saying flash loads slower is like saying “cars with painted flames go faster”. No…faster cars have a higher percentage of owners that paint flames on it…but flames themselves don’t affect the car’s speed. Flash doesn’t make for any larger of a site, it just is the technology often chosen for sites with lots to display.

    I think the lesson to be learned here is that Flash is what you make it become. Flash is only bad if you make bad Flash. Be picky about who makes your flash sites.

  37. Flash animation: the biggest website mistake — Lawyerist Says:

    [...] website strategy has any SEO expectations, stay away from it. This SEO expert goes as far as to call Flash wrong, and that ” not every search engine is able to crawl and index the content of Flash movies. [...]

  38. Essential Web Developement Tools for Absolute Beginners « Chris McAllister Portfolio Says:

    [...] this very frustrating – at college I learnt how to build websites in Flash but then found out why building flash websites is a bad idea, I experemented with splash screens and Perl and hand coded everything before finding out that I [...]

  39. Affiliate world » Blog Archive » SEO: Flash Is Evil. Five Big Reasons Not to Use Flash. - The affiliate on stop shed Says:

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  40. mrtt Says:

    You made numerous errors in this article:

    “What is Flash really good for? Banners and ads – it provides far more useful features then the traditional gif animation. Online games – remember the ‘Yeti Sports’? Flash technology – the Flash videos – for video blogs.”

    Banners and Ads: By making your banners and ads in flash you allow users a quick and easy way to disable ads on your website. Which they might do out of necessity! Which is also justified by how much CPU power it eats up.

    Online games: Flash is popular for making games but all flash games suffer from horribad lag even on the most powerful computers unless graphic quality is reduced to obscenely low quality.
    Furthermore collision detection sucks, input detection is buggy and laggy… Games simply don’t work properly in flash unless they are a point and click and adventure. Players are not going to play a game where every time they lose is because flash mishandled an input request.

    Video blogs: flash sucks for video and everyone knows it. This is why when youtube asked people what they want improved, “ditch flash for html5 video” won with over 80%… FROM WRITE IN VOTES ENTIRELY! It wasn’t even on the Questionnaire!

    So no, you are incorrect about flash being useful for banners, ads, online games, and videos.

    Also, flash is extremely buggy and takes forever to reach new platforms. Its the sole reason we are still using 32bit browsers even though 64bit browsers outperform them by so much.

  41. youareanhypocrite Says:

    You say flash is evil and yet you have a flash ad on this page.

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