1) All information on it is 100% visible to search engines. Flash embedding replaces HTML code underneath, and search engines read the HTML. We even have our google webmaster tools account that proves this, we fetch our pages as the googlebot and it sees all of our info just fine.

2) We have full analytics support. Not only for page browsing, but even for things like events of people using the contact form, viewing portfolio images, etc. Flash’s AS3 is a very capable language that actually expands how much you can track using analytics, not diminishes it.

3) You will never see a broken back button on our site. Again, AS3 is very capable and adds to your deep-linking abilities, not diminishes them.

4) Upkeep…flash reads in external files to show for content. So if flash can load and display data from textual files…then how is flash content harder to maintain then textual files? The answer is: it’s not.

5) Mobiles: go to our site on iphone, ipad, android, blackberry, palm, even nintendo ds…it all works great. Try it.

6) Our site loads faster than most even though there is a full screen image background. People saying flash loads slower is like saying “cars with painted flames go faster”. No…faster cars have a higher percentage of owners that paint flames on it…but flames themselves don’t affect the car’s speed. Flash doesn’t make for any larger of a site, it just is the technology often chosen for sites with lots to display.

I think the lesson to be learned here is that Flash is what you make it become. Flash is only bad if you make bad Flash. Be picky about who makes your flash sites.

Imagine a training module on how locks works. Instead of some dry text you have a flash module where the user reads about how a lock works while moving a boat thru the locks, raising/lowering the water level, etc.

Or imagine a printer technician who has to learn how to repair the latest printer, but can’t get her hands on one. A flash printer simulation would walk the tech thru different tasks needed to rip the printer apart. She could use a virtual screwdriver to remove screws, open panels, etc. We’ve actually done this in flash where the entire printer was built in 3D in flash so the technician could strip it down to the bare chasis.

By the way some CSS for this page to make it look nicer would be :

selector-name {padding-right:5px;

// 5 to 10 px padding so your text isn’t up against the window edge. to me that is anoying.
}